Marc I. Cobane AWMA®, CRPS®, CEPA
Director of Discretionary Portfolios, Employee Benefit Solutions, Business Owner Solutions, Private Investments
Greg M. Turcotte CFP®
Director of Financial Planning, Insurance Consulting, Employee Education & Wellness
Greg enjoys the process of crafting personalized and comprehensive financial plans, ultimately helping his clients meet their lifelong goals and objectives. Prior to co-founding Alpha Financial Partners in 2020, Greg spent nearly five years at UBS Financial Services in Lexington, Kentucky. Before that he was an Advisor and Planning Specialist with two independent, boutique firms in Detroit, Michigan.
Over the past fifteen years, Greg has built his practice around trust and integrity, with his underlying goal to assure clients' have the peace of mind and total transparency in their financial plans.
He earned his degree from Transylvania University in Lexington, KY and remains heavily involved with his alma mater today, previously serving as President of the Young Alumni Council. He is a huge sports enthusiast, with a specific passion for golf and thoroughbred racing. Greg lives in Lexington with his wife Amanda, their children Colleton and Adelane, and border collie, Tillie.
Aaron P. Ammerman
Director of Equity Research, Foundation and Endowment Consulting, & Macro Economics
An experienced professional within the financial services industry, Aaron has over twenty-five years of experience advising a diverse group of individuals and institutions. After a long career with a global investment bank and wealth management firm, Aaron co-founded Alpha Financial Partners with Marc Cobane and Greg Turcotte in January of 2020. With an emphasis on providing extensive financial planning and asset management services to individuals, families, and business owners, he is able to help bring clarity to difficult but important decisions. Aaron also believes strongly that citizens are called to make a difference in their community. The support and guidance he has given to a number of local nonprofits has been valuable in helping them achieve and retain a solid financial foundation. Nonprofits with a focus on education, public policy, and historic preservation are among those with which he has participated. Aaron heads the Alpha Financial Partners office in Louisville while also spending time in the Lexington office.
With deep family roots in Detroit, Michigan, Aaron migrated to Kentucky to attend Asbury University where he earned a BA in Business Administration. In addition, he went on to earn a Masters in Economics from the University of East London (UK). Outside of work, he enjoys travelling with his very active family, exploring national parks, and participating in anything outdoors.
Emily Nelson CFP®
Emily is a lifelong resident of Lexington, Kentucky, and a proud graduate of the University of Kentucky, where she earned her degree in Equine Management in 2015. She began her career in the equine industry, but soon discovered a passion for helping individuals make informed financial decisions. This led her to transition into the financial services field in 2021.
In August 2023, Emily earned her FINRA Series 65 License and in November 2024, she earned her CFP® designation, further demonstrating her commitment to providing knowledgeable and trustworthy financial guidance. Emily takes pride in building lasting relationships with clients and guiding them through all stages of their financial journey with clarity and confidence.
Outside the office, Emily enjoys cycling, spending time with family and friends, and cheering on the Kentucky Wildcats. She is actively involved in her local community and is a proud member of the Junior League, where she contributes her time to supporting local initiatives and empowering women through volunteer service and leadership.
Megan Bryan
Client Service Manager
Megan was born in Whitesburg, Kentucky and has lived in Lexington most of her life. She received a bachelor’s degree in English from the University of Kentucky and has had a fulfilling career in client service for over 20 years.
Megan believes being present and attentive to clients is the cornerstone of any service relationship. As a mother to two teenage daughters and a 7-year-old son, she understands how life can be hectic and wishes to do all she can to make tasks and decisions as easy as possible.
Outside of work, Megan enjoys spending time with her husband, Trevor, her three beautiful children, and large extended family. Megan loves the beach and is an avid Star Wars fan.
Joe Fusco
Paraplanner, Financial Advisor Trainee
Joe joined Alpha Financial Partners full time in June 2025 after graduating from the University of Kentucky's Gatton College of Business and Economics with degrees in Finance and Accounting. Prior to starting as a Paraplanner and Financial Advisor Trainee, he interned with AFP for a year and a half, developing a passion for helping clients pursue their financial goals.
Originally from Owensboro, Kentucky, Joe enjoys working closely with clients to develop comprehensive financial plans and is dedicated to building a long-term career as a financial advisor. He values the opportunity to learn from Marc, Greg, and the entire AFP team, and is currently working toward attaining his financial services licenses.
Outside of the office, Joe enjoys spending time outdoors and staying active—playing soccer, golf, pickleball, skiing, and fishing. He also loves cheering on the Kentucky Wildcats every chance he gets!
