The Alpha Difference

People + Planning + Process = Success

It has been said that there are two types of people, those who fail to plan and those who plan to fail. We believe every relationship should start with a financial plan.

See Our Difference

01. About Us

Alpha Financial Partners is a full service financial and advisory company based in Lexington, KY that was formed in 2020 by three industry veterans with a combined industry experience of over fifty years. At the core of our existence is helping people. We wake up everyday thinking about our clients and how we can get their families and their employees on track for a long and healthy retirement.

02. Our Philosophy

At the core of Alpha Financial Partners is being fiduciaries for our clients. We are committed to putting our clients needs before our own and to being consultative and transparent in our approach. We see it as our mission to educate our clients and lead them to financial freedom. We strive to be our client’s personal CFO and trusted advisor to simplify financial complexity and enable our clients to focus on what matters most to them, their family and their employees.

03. Our Process

To achieve financial freedom our team at Alpha Financial Partners focuses on creating a customized and comprehensive financial plan.  We start by having an in-depth conversation to examine your current situation and identify your financial goals.  We collaborate with your other trusted advisors to analyze and evaluate your financial situation.  We then create, help implement, and regularly monitor your plan to increase the likelihood for success.

Our Team

Latest Articles

Aaron Ammerman |
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We've heard from many of our small business owner clients over the past few weeks and wondering how the CARES ACT can benefit them and their businesses. Although the application window began on April 3rd for most businesses and sole proprietors, don't forget independent contractors and self-employed individuals can also apply starting April 10th.